Stop Motion Thinkmap

Thinkmaps are visual representation (literally an entire whiteboard wall full) of market and user research to help tell a narrative to a client. They can also be considered social objects, and they culminate in insights and unconventional wisdom.  Thinkmaps were invented by Nametag Scott, and later adopted by POKE New York (now Makeable) as an aspect of their creative strategy.

In an effort to increase POKE’s SEO at the time, the interns were planning to utilize these thinkmaps. One of the things we played with was the idea of a stop motion thinkmap that showed the process of thinkmap creation through timelapse photography. The video is below! Yes that is me in the orange jumpsuit.